THE real cost of genuine journalism. Interessante asserção: "What makes the value of PolitiFact — and of its Pulitzer Prize — is precisely its focus on small but high quality output. That’s the opposite of the dominant part of the internet culture where many sites tends to publish first and check later (on their best days). Performance is measured by the level of controversy created more than by the information value. In physics, it is called the signal-to-noise ratio; it compares the level of a desired signal (in that case: genuine journalism) to the level of background noise that tends to corrupt the signal."